A very short, typically cryptic video produced to excite audiences about an upcoming content or product release.

A practical joke played on an unsuspecting target(s). The targets can be the viewers themselves, in which case the joke isn’t revealed in the video itself, but instead afterwards.

A group of people who come together to play a game, perform a choreographed routine or improvise on an agreed upon scenario. Social stunts employ or engage unprepared, often surprised, „people on the street.”

A funny, imitative video produced to make fun of a person, place, style or object/product. Recently many of these types of videos are spoofing/parodying/mocking the production form itself like a spoof of an infomercial.

A video that documents a group of „test subjects” acting out contrived scenarios in order to prove or disprove a hypothesis. The „test subjects” may be either informed or not of whether they are participating in an experiment.

A daring and unusual feat requiring specific and special skills performed under the threat of harm to the stuntman.

A public performance in front of a willing audience. Shows can run for multiple days, while an event implies a singular experience. Performance Art can take almost any form.

A short, slick, derivative story primarily synthesized from scenes from a larger film, webisode or documentary produced to sell that larger work. Video games often use trailers to sell the underlying stories upon which the games are based.

A short film produced to tell a story based on an underlying song, which is sung in its’ entirety and which usually determines the video’s length. Music videos range from literal to highly abstract. Since music videos are extremely popular online, they are very effective at generating views.

A short scene produced to leave an impression about a character, idea, setting or object/product. Many TV spots are vignettes.

A short video produced to directly address a specific audience. Intro videos inform audiences of a new product or person. Response videos take on questions or concerns. Recruitment videos try to sell the audience to join up with the video producer.

A stylized, short-form movie with a beginning, middle and end. Non-fictional short films and mini-docs are virtually interchangeable.

A series of stylized, short films released according to a set schedule. Webisodes can be fictional or non-fictional. Webisodes are produced to attract audiences which return on a consistent basis, and that can build over time.

A stylized, mid- to long-form, fictional movie divided into three parts: setup, confrontation, resolution. These are very hard for brands to pull off since they require larger budgets, need longer production timeframes and necessitate a major viewer commitment .

A non-fictional film produced to provide an historical record or report. Mini-docs are just short to mid-length documentaries.

An educational video that informs the public of issues that could adversely affect the well-being of the community.

An educational video, which teaches – usually through a demonstration – a skill(s) so that the viewer can learn it.

An educational or instructive video, which employs a series of moving graphics and charts to illustrate complex ideas and scenarios. These videos usually utilize voice-overs and are often numbers-intensive.

A video of an orator delivering a prepared set of remarks designed to educate or inspire.

A complementary video produced for interested fans, which reveals how another video or product was made.